Lotus Theory 1

The Lotus Theory 1 concept embodies the brand’s bold vision of electrified performance, valued at around 2 million euros. With sculpted aero, lightweight construction, and a driver-focused interior, it carries Lotus’ DNA into the future. Advanced EV tech ensures instant torque and precision handling. Sleek proportions highlight the perfect balance of elegance and performance. I had the unique opportunity to capture the official IAA pictures for Lotus, showcasing the booth, the cars, and the design story behind the Theory 1.